hosting a prints of love pop-up

How it works. First we set a date and time.  For new stores or host I like to start with 1-2 hours.  My appointments are 10 min each so 6-12 appts.  I set up a sign up link on my website.  I do charge $10 for the appt to help with no shows but that $10 is applied to the purchase at tha appointment. I will send the link and a flyer a few weeks before the event.  Together we can promote.  If you need more time, I can always add more slots.  For stores local to Atlanta, I can bring by samples and cards to help your new customers know about the product.  It's a visual product and usually when the customer is able to touch, feel and see all the little prints, they want it more.  It is also a word of mouth product and as customers show off their necklaces and tell their friends the pop-ups grow.

Day of the event. I come about 30 min early to set up for clay impressions and set out samples for customers to pick from.  A table and 2 chairs are always helpful to provide but if unavailable, I can bring it.  At the appointment customers pick their product, do the clay impression and pay.  It's important that anyone doing the impression, adult or child is present.  I collect payment so the host doesn't have to worry about it. 

After the pop-up. I take the impressions back to my studio and start making.  The lead time is about 4-8 weeks for products to be complete.  For stores I always ship the products back to the store so the customers can pick up and hopefully buy a couple more things while they are in.  For private pop-ups I let the host pick what is easier. I can ship directly to the customer or they can pick up from the host.  

Host incentive.  Pop-ups are a great way to get customers in the store.  They come for the impression and for the jewelry pick up. The host also has a choice of a prints of love product or 10% of all sales from the pop-up.  If you choose the 10% option, I send a check to the host when the jewelry is complete.